The pitch sounds simple: hand off social growth to a vendor and let them run it under your name. In practice, most agencies considering white-label services have the same handful of questions, and the honest answers matter more than the marketing pitch.
What white-label actually means here
Your models never see a "Wisp" logo, a Wisp email address, or any indication that a third party is involved. Reporting, communication, and account activity all present under your agency's branding. From the model's perspective, and from anyone looking at the public-facing accounts, the work is coming from you.
What stays visible to you specifically
You still get full visibility into what's being posted, when, and how each account is performing, model by model. White-label affects what your models and the public see, not what you see as the agency running the relationship.
Where white-label makes sense and where it doesn't
It makes the most sense when your agency's brand is the primary relationship with the model, and you don't want a vendor relationship complicating that trust. It makes less sense if you're comfortable with co-branded transparency and would rather your models understand exactly who's managing their accounts day to day. Neither approach is wrong. It depends on how your agency structures its model relationships.
The operational reality
White-label doesn't mean less oversight on your end, it means the branding layer is handled differently. You'll still get the same reporting cadence, the same single point of contact, and the same per-model pricing structure as a co-branded arrangement. The only difference is what's visible externally.
What it takes to set up
Account handover works the same either way: model verification happens on your end or the model's end (never ours), access gets granted to the operator assigned to that account, and reporting starts on whatever cadence you prefer. White-label just means stripping any Wisp-identifying detail from anything customer or model-facing, which is a setup step on our end, not an ongoing operational difference.
If white-label fits how your agency operates, it's available at the same flat 10% per model as our standard partner pricing. See the full breakdown on our for agencies page, or reach out directly to become a partner agency.