Do the math on this before you sign anything.
If you're earning $3,000 a month and your agency takes 40%, that's $1,200 gone every single month, $14,400 a year, for services that in a lot of cases amount to a handful of scheduled posts and a chatter answering DMs from a script. Some agencies charge even more. 50%. 60%, if you can believe it, usually buried in a contract with vague language about "management fees" and "platform access costs" stacked on top of the headline percentage.
Where the extra percentage actually goes
In a lot of agencies, the answer is: overhead. Office space, account managers who never touch your account directly, layers of middle management between you and the person actually posting on your behalf. None of that grows your income. It grows theirs.
Some of the fee is legitimate cost, of course. Chatters, content editors, ad spend if they're running promotion. But the honest version of that cost rarely needs to be 40-60% of your earnings to sustain. It needs a fair cut for the people doing the actual work, and a reasonable margin on top. That's closer to 20%.
What "no hidden fees" should actually mean
Read the fine print on any agency contract before you sign. Watch for:
- Setup fees charged before any work even starts
- Exit fees if you want to leave
- "Platform maintenance" charges on top of the base percentage
- Minimum monthly deductions regardless of what you actually earned
We don't do any of that. 20% of what you earn, period. If you earn nothing that month, we take nothing that month.
Why lower isn't the same as worse
The instinct is to assume a lower percentage means a stripped-down, lower-effort service. That's a fair thing to be suspicious of. In our case it isn't true, and it's worth saying plainly why: we're not paying for a big office or a layer of account managers who never touch the work. The percentage goes to the operator actually running your account and to keeping the business running. That's it.
Do the comparison yourself
Take your current monthly earnings, multiply by whatever your current agency charges, and compare it to what you'd keep at 20%. For most creators making $2,000-$5,000 a month, that's a difference of several hundred to over a thousand dollars, every single month, indefinitely.
See the full breakdown on our pricing page, including a side-by-side comparison against typical agency structures. If the math checks out for you, you can apply as a creator directly.